AI is your personal stylist changing Indian fashion one question at a time

Choosing between the black and brown dress? No need for frantic messages to a friend. Enter AI – your personal fashion stylist. It won't be your Deepika Padukone's Shaleena Nathani, but it can help with styling choices, accessories, tracking trends, and even finding similar fashion items you spotted on Instagram. Make quick decisions with AI by your side.

Fashion platform Myntra added AI features like 'MyFashionGPT' and 'Maya' in 2023. 'Maya' is a quick ChatGPT-powered assistant for fashion queries, while 'MyFashionGPT' suggests products from Myntra's inventory. However, it may not always provide ideal suggestions. Another AI stylist, Aiuta, helps with fashion questions, outfit pairings, and smart purchases. Urbanic uses AI in its supply chain, focusing on digitalizing processes and 3D model sampling. AJIO partnered with AI marketing company Megalodon, while Amazon Fashion uses AI for personalized size recommendations and improved shopping experiences. AI is also aiding customer interaction and sustainability efforts in the fashion industry. Get ready for AI as your fashion companion!